Anonymization
There are situations where you want to share granular data about your organization's financial metrics without sharing identifiable information about your customers. This might be because you are sharing this with potential investors, or you are an investor and do not want the overhead of storing PII (Personally Identifiable Information) and the legal overhead that may come with it.
Turboboost can be set to Full Data Mode, or Anonymize Mode. In Anonymize Mode, Turboboost makes a reasonable effort to restrict anything that could be used to identify a customer.
In Anonymize Mode, these fields are treated differently:
- Customer Name is replaced with a token made of Two Words, such as "Ranch Young" replacing "Acme Corp" (please note, with B2B companies, the Customer Name will be a company, and with B2C companies, the Customer Name will be a person. But in either case, it will be anonymized)
- Email addresses are removed
- First two lines of the address are removed. City, State and Zip will remain.
- Phone numbers are removed
Please keep in mind several things.
Many companies are still identifiable based soley on city and size (or even size of your contract with them). For example, a large company in Redmond, Washington is almost certainly Microsoft. There are other data points that may make a person or company effectively identifiable, such as a UK Postcode or 9 Digit US Zip Code
Further, your billing system may contain data formatted in a non-standard manner, or someone may have put "Attention To: First Last Name" in the wrong field.
Ultimately, our Anonymize Mode represents a reasonable effort and cannot be perfect. If perfection is required, then you must manually review your data internally before sharing it with others.
While the token will typically remain the same on a per-company or per-person basis, certain events such as record merges, data updates in external systems, or other situations may result in a token changing for either a company or a person.
