Anonymization

turboboost offers the ability to store your data in an anonymous manner, where identifiable information is, by and large, replaced by tokens this feature is typically used in any of the following situations, where you might want to share granular data about your organization's financial metrics without sharing identifiable information about your customers, sharing information with potential investors, you are an investor tracking your investment's business, and do not want the overhead of storing pii (personally identifiable information) and the legal overhead that may come with it mechanics in anonymize mode, turboboost makes a reasonable effort to restrict anything that could be used to identify a customer in anonymize mode, these fields are treated differently customer name is replaced with a token made of two words, such as "ranch young" replacing "acme corp" (please note, with b2b companies, the customer name will be a company, and with b2c companies, the customer name will be a person but in either case, it will be anonymized) email addresses are removed the first two lines of the address are removed city, state, and zip will remain phone numbers are removed limitations please keep in mind several things many companies are still identifiable based solely on city and size (or even the size of your contract with them) for example, a large company in redmond, washington, is almost certainly microsoft there are other data points that may make a person or company effectively identifiable, such as a uk postcode or 9 digit us zip code further, your billing system may contain data formatted in a non standard manner, or someone may have put "attention to first last name" in the wrong field furthermore, you may have data in your stripe custom fields (customer metadata), and this data may reveal the customer's identity ultimately, our anonymize mode represents a reasonable effort and cannot be perfect if perfection is required, then you must manually review your data internally before sharing it with others immutably names/tokens identifiable anonymize mode, customer names are replaced by a token, which is typically immutable and static however, certain events such as record merges, data updates in external systems, or other situations may result in a token changing for either a company or a person